According to a UCLA study released last month, television programs with more diversity tended to get higher ratings than those with more homogeneous casts and writers. Diversity is apparently good business.
Among some of the findings in the study was that shows in which minorities made up 31 to 40 percent of the cast members tended to do better with viewers, and shows with a higher percentage of minority writers benefited from increased ratings as well. Ultimately what does this mean? In essence I think studies like this show not only how we as a society are becoming more diverse, but that people want to see characters who look like them and share similar experiences as themselves. Considering the lack of diversity in television, it would behoove the producers and network honchos who greenlight these shows to really take a look at the members of their casts and the talent writing for these shows. You can check out the article here.