When the Guy On the Poster Isn’t the Star of the Film

Interesting news out of Italy these last few weeks in reference to the premiere of “12 Years A Slave” and how the film is being marketed. According to a woman who lives in Italy and planned on seeing the film, the “12 Years” poster barely featured lead actor Chiwetel Ejiofor, but instead prominently displayed white supporting actors Brad Pitt and Michael Fassbender. Here’s the photo.

While the act of downplaying black actors/actresses in the marketing of a film is not a new one, it certainly is striking when the main character of said film is black and is barely shown in the poster. It’s even more jarring when the film is about slavery. According to multiple reports, the posters have since been taken down and were not officially supported by the film’s distribution company. Thoughts?

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