Netflix Bets on Black

One of most enduring images of last Sunday’s BET Awards had nothing to do with the award show itself, but of the commercials that ran during it.

Netflix seems to be expanding every year with new shows and new programs for just about any audience. Its also made a concerted effort to invest in one group that had been mostly ignored for much of television’s history: black actors. The ad was simple, yet empowering. Take a look for yourself.

 

Now with that being said, Netflix still has some work to do in the boardroom considering black folks make up only 4% of the people who actually work there, but this is a good start.

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