Wade’s Last Dance Goes Far Beyond the Hardwood

Future NBA hall-of-famer Dwyane Wade retired earlier this month after an illustrious 16 year career. Wade — who will go down as one of the game’s greatest shooting guards ever — left an impact on teammates, opponents, fans and the league as a whole that will be hard to replicate. His legacy however extended far beyond the arena and will be felt long after the last buzzer has sounded.

In an ad released by Budweiser, Wade does a ‘jersey swap’ not with his fellow NBA players, but everyday people whose lives he’s impacted beyond measure. One person in particular offers a glimpse into Wade’s upbringing and what he went through that few would have known beforehand.

This is one of the most moving ads I’ve seen in sometime and shows the power and impact that brands can create when they tell a story from a unique perspective.